Lorraine's Cakes

Logo / Brand
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Website design
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Visual development
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Product photography
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Photography
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Copywriting
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Founded by a loving grandmother and her grandson learning to work with his new health issues, Lorraine's Cakes is a specialty cake company committed to gluten-free, soy-free, vegan, and generally allergy-friendly products. By not compromising on flavor and quality, Lorraine's Cakes offers products for everyone to enjoy together, whether or not they all have dietary limitations, so no one is made to feel "othered" by their social food experience.

Lorraine's Cakes asked me to redesign their website to better reflect their brand's premium quality as the business grows to reach new sellers and customers. This also prompted an update to their existing visual brand identity, production of all new product photography, and collaboration on stronger brand messaging and copywriting throughout the site.

www.lorrainescakesllc.com