Hello.
I'm Tye Newton,

a visual designer,
sometimes photographer,
seldom-heard song-maker,
and social tango enthusiast.

Professionally, I'm a multidisciplinary visual designer, specializing in brand identity and website design.

With an emphasis on collaborative creative strategy, I focus on developing lasting emotional connections through visual story-telling. As an independent designer since 2008, I keep my work light, flexible, and creatively diverse, prioritizing opportunities that challenge and excite me.

On

Design

It isn't art, or really any one thing.

Design is diverse.

It takes genuine curiosity to source and apply the best solutions.

I strive to solve creative challenges through researched, iterative design, aided by my fascination with related disciplines:

art and photography, typography and language, science and technology, psychology and skepticism, etc.

Design is balance.

It's harmony of form and function.

The optimal solution can appear obvious even when hard-won. Important decisions are often invisible to the end-consumer.

Whether artful and innovative or familiar and intuitive—every detail is relevant, in service of expressing a consistent message or solving a design problem.

Design is a process.

It doesn’t start with the answer, and doesn’t end at sheer inspiration.

It takes strategy, patience and dedication, in a thoughtful cycle of iteration and critique.

Like the scientific method:
Embrace the unknown, and expect many "no"s on the way to "yes!"

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While project scope varies,
each journey follows a similar arc.

Launch

:

Deliver, Implement, & Support

The entire process streamlines the launch of the final product, brand identity, website, campaign, etc., and we’ll consider any ongoing or future support needs. Beyond essential brand style guides and website training, clients are encouraged to reconnect with me for future needs, and some may choose to invest in an additional support phase, performance review schedule, or an ongoing support agreement. 

Design

:

Render, Review, & Perfect

Upon approval of the concept or layout, comprehensive rendering can begin. A final design is typically approved with just a few more rounds of feedback and revision. This step will involve application of color palette, typography, and precision of details. Logos will often require multiple arrangements and color variants. Websites will entail code development, device-responsive layout, rich user interactions, and quality assurance. 

Concept

:

Sketch, Draft, & Prototype

With the creative strategy established, an explorative phase of rapid ideation and iteration will be quickly reduced to a just handful of contending design concepts, often resulting in approval of a single direction before comprehensive design rendering begins. This may involve assessment of colors and visuals for emotional connection, or drafting prototypes to verify effective story-telling and user experience. 

Strategy

:

Drawing a Map to Success

Reflecting together on the research, we’ll develop a creative brief to serve as a guiding framework for reference throughout the project. Here we’ll agree on scope of work, define successful results, plan for obstacles, and prepare content and materials. This step aims to eliminate ambiguity, while providing inspiration and rationale for critique. 

Research

:

Vision, Purpose, & Direction

The design process begins with the right questions. Through market research and client interviews, we’ll establish a basis for the vision, voice, and purpose of the entire project. We'll consider past, present, and future, in context of target audience, competition, best-practices, and model positioning terms. Clients are encouraged to play an active role in sourcing and vetting creative direction for this step. 

Research

:

Vision, Purpose, & Direction

The design process begins with the right questions. Through market research and client interviews, we’ll establish a basis for the vision, voice, and purpose of the entire project. We'll consider past, present, and future, in context of target audience, competition, best-practices, and model positioning terms. Clients are encouraged to play an active role in sourcing and vetting creative direction for this step. 

Strategy

:

Drawing a Map to Success

Reflecting together on the research, we’ll develop a creative brief to serve as a guiding framework for reference throughout the project. Here we’ll agree on scope of work, define successful results, plan for obstacles, and prepare content and materials. This step aims to eliminate ambiguity, while providing inspiration and rationale for critique. 

Concept

:

Sketch, Draft, & Prototype

With the creative strategy established, an explorative phase of rapid ideation and iteration will be quickly reduced to a just handful of contending design concepts, often resulting in approval of a single direction before comprehensive design rendering begins. This may involve assessment of colors and visuals for emotional connection, or drafting prototypes to verify effective story-telling and user experience. 

Design

:

Render, Review, & Perfect

Upon approval of the concept or layout, comprehensive rendering can begin. A final design is typically approved with just a few more rounds of feedback and revision. This step will involve application of color palette, typography, and precision of details. Logos will often require multiple arrangements and color variants. Websites will entail code development, device-responsive layout, rich user interactions, and quality assurance. 

Launch

:

Deliver, Implement, & Support

The entire process streamlines the launch of the final product, brand identity, website, campaign, etc., and we’ll consider any ongoing or future support needs. Beyond essential brand style guides and website training, clients are encouraged to reconnect with me for future needs, and some may choose to invest in an additional support phase, performance review schedule, or an ongoing support agreement. 

Launch
Design
Concept
Strategy
Research

Questions? Please ask.

 

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I view each project as a partnership,
and my very best work is collaborative.


I consider it part of my role to make your experience easy,
but I'll need your help to help you...

Count on me:

  • to solve design problems
  • to ask and learn what's needed
  • to challenge preconceptions
  • to advocate for user experience
  • to explain in common language
  • to be honest about limitations
  • to be receptive to feedback
  • to value getting it right—not just done

I'll count on you:

  • to communicate priorities
  • to deliver content, ahead
  • to provide honest feedback
  • to understand what I don't in your field
  • to value my insight and expertise
  • to invest in your project
  • to keep me informed of changes
  • to help me get it right—not settle

Communication is paramount.

I aim to be easy to reach, quick to respond, friendly to talk to,
and I try always to listen and inform well.


Let's work together
Working with Tye is easy, and there is more creativity, sharing of ideas, and feedback than with in-house/corporate designers.
Sheri Singer
Campaign & Special Events Manager, Asperger/Autism Network (AANE)
...above and beyond...professionalism, thoroughness and responsiveness. ...After listening...he completely understood our motivation... I’d recommend [Tye] to anyone and everyone...
Andrew Gravel
Guitarist/Vocalist & Songwriter, The Gravel Project
...I was incredibly impressed with how easy it was to communicate with [Tye]... He listened carefully to our thoughts and ideas and seamlessly merged our intent with his design. The final product was beautiful.
Kim Wutkiewicz
Development Associate, Asperger/Autism Network (AANE)

Background

Education

Experience

I seek to model a beginner’s mind,
to never stop learning and honing my craft.

Design school doesn't end...

I began my journey as an independent designer in 2008, while finishing school with two degrees:
  • AS, Visual Communications (McIntosh College)
  • BFA, Graphic Design (Plymouth State University)
It's the years of professional stumbles and strides since then that have shaped me as a designer and a resource to my clients.

As technologies and best-practices advance, I stay curious.

So let's keep learning together.

I routinely acquire skills and insights from clients and peers alike.

I’ve also enjoyed collaboration in teams beyond visual design:
  • Videography for music, behind-scenes, interviews, etc.
  • Creative direction of art, photography, promotional material
  • Photography of public events for regional magazines

Foreign challenges stretch my abilities and sharpen my creative approach. Let's talk about how I can support your team.


As an independent designer,
I stay light, flexible, and creatively diverse.


Based in Portland, Maine,
I work with people anywhere in the world:

AANE
American Liver Foundation – New England Division
Art New England
Boston Guide
CIMUS: Canadian Internal Medicine Ultrasound
CURE: Center for Ultrasound Research and Education at MGH
Central Falls Realty
EQuIS: Efficiency, Quality, Innovation, and Safety Research Platform
Eastern Standard Payroll
Jay Song Studio
Justin Newton Audio
MLD Productions
Massachusetts General Hospital
Michael Stec
New Venture Media Group
Nimbit
OBIM: Obstetric Internal Medicine
Panorama: The Official Guide to Boston
Railroad Avenue Recording
The Gravel Project
The Speed of Film
Wellman Barbeque